Pioneering Excellence in Hospitality & Tourism Development

The Asia Tourism Association (ATA), in strategic partnership with DHS Hospitality Academy, serves as a catalyst for professional growth and industry innovation across Asia and beyond. Established to elevate standards in hospitality and tourism, ATA has pioneered transformative initiatives that bridge education and employment through cutting-edge training and global collaborations.

Key Milestones & Initiatives

1. Professional Development Through DHS Hospitality Academy

• Delivers 32 specialized programs in hospitality and tourism, ranging from trade certifications to advanced diplomas 

• Focuses on industry-aligned skills, including leadership, revenue management, and sustainable tourism practices 

• Offers hybrid learning models, combining theoretical training with hands-on industry attachments.

2. Launch of the ASIA Center for Tourism (2021)

• A flagship initiative to nurture talent and enhance knowledge-sharing among tourism professionals 3.

• Programs include:

  • 40 Skills Certifications (e.g., eco-tourism, tech-driven hospitality).

  • Diploma and MBA pathways in Tourism Management 3.

  • Collaborates with the South Asia Tourism Federation to align with global standards.

3. AFRICA Center of Excellence for Hospitality & Tourism (2025)

• Expands ATA’s reach to Africa, addressing the continent’s growing demand for skilled professionals.

• Key focus areas:

  • Sustainable tourism and community-based hospitality training.

  • Aviation-linked programs to support integrated travel ecosystems.

• Partners with African governments and industry leaders to drive GDP growth through tourism.

Why ATA Stands Out

• Holistic Training: From entry-level certifications to executive leadership programs. 

• Global Reach: Partnerships across Asia, Africa, and the Middle East. 

"ATA is more than an association—it’s a movement to redefine hospitality excellence through education, collaboration, and innovation," reflects its alignment with DHS’s motto: “Human Asset is Invaluable”