DHS Hospitality Academy's Leadership in Trade Associations

DHS Hospitality Academy Sdn. Bhd. plays a pivotal role in shaping Malaysia's hospitality landscape through its stewardship of three key industry associations:

• Malaysian Hospitality Association (MHA)

• Asia Tourism Association

• Asia Hospitality Human Resource Association (AHHRA)

Strategic Objectives & Benefits:

For the Industry:

• Sets Professional Standards: Develops competency frameworks and certification systems

• Drives Policy Advocacy: Represents sector interests to government bodies

• Facilitates Knowledge Exchange: Hosts annual industry summits and research forums

For DHS & Stakeholders:

• Curriculum Development: Ensures training programs match real-world industry needs

• Talent Pipeline Access: Connects graduates with association member organizations

• Regional Networking: Expands opportunities through ASEAN hospitality partnerships

For Malaysia's Economy:

• Enhances tourism competitiveness through skilled workforce development

• Aligns with national goals under the 12th Malaysia Plan

• Positions Malaysia as a regional hospitality education hub

"Our association leadership allows us to directly bridge the gap between education and employment," 

notes Dr. S. Sri Kumar. "It's a virtuous cycle - we shape industry standards while ensuring our students meet them."

This management role strengthens DHS's position as both an educator and industry shaper, creating tangible value for students, businesses and Malaysia's tourism ecosystem.