Asia Tourism Association (ATA) is a purpose-driven organization dedicated to strengthening the tourism industry across Asia through capacity building, knowledge development, and talent enhancement. We are committed to empowering industry professionals while creating meaningful opportunities for youths from underserved countries in Asia, including partial sponsorships to experience and learn from Malaysia’s world-class hospitality and tourism ecosystem through DHS Global programs.

ATA operates through two specialized pillars: the ASEAN School of Tourism and the Asia Center for Tourism & Technology, collectively offering over 30 industry-relevant programs designed to develop future-ready skills, leadership capabilities, and technological awareness within the tourism sector. Unlike trade-based associations, Asia Tourism Association is a knowledge-focused and talent-driven institution. Our mission is to address industry challenges by building human capital, fostering innovation, and nurturing the next generation of tourism professionals who will shape a sustainable and competitive tourism industry across Asia.